The last type of competitor is the traditional matchmaker services like the Date Match Maker that relies on an agency to capture information regarding the applicants and then makes the matches on their own.
Compu Date has segmented their market into two distinct segments. Demographic and assorted details include:20-35 year olds: Recognizing that the two groups are quite distinct, Compu Date will adopt a different strategy for reaching each.
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By 2005, among single adults Americans who were Internet users and currently seeking a romantic partner, 37 percent had dated online.
According to research by Michael Rosenfeld, a professor of sociology at Stanford University, in 2007-2009, 22 percent of heterosexual couples and 61 percent of same-sex couples had found their partners through the Web.
and to become vengeful in response to partner aggression when they feel insecure in the relationship," the authors write.
Online dating sites are not "scientific." Despite claims of using a "science-based" approach with sophisticated algorithm-based matching, the authors found "no published, peer-reviewed papers -- or Internet postings, for that matter -- that explained in sufficient detail …
Youth cyberbullying is dramatically more likely to occur between current or former friends and dating partners than between students who were never friends or in a romantic relationship, suggests a ... A study that looked at the effect of stressors such as poverty, discrimination and the stigma of transgender relationships, found that they weigh heavily on transgender women and their male partners. If you follow your instinct to play Cupid this Valentine's Day, it'll pay off in happiness -- not necessarily for the new couple, but definitely for you.
As online dating has become a widely accepted way to attract possible romantic partners, scholars have been taking a closer look at the practice. Recognizing that each group has different goals in a matchmaking service and respond differently to marketing messages, Compu Date will target each group distinctly.In terms of potential customers, the elder group contains more potential customers.But the industry's claims to offering a "science-based" approach with sophisticated algorithm-based matching have not been substantiated by independent researchers and, therefore, "should be given little credence," they conclude."Online dating is definitely a new and much needed twist on relationships," says Harry Reis, one of the five co-authors of the study and professor of psychology at the University of Rochester."In the words of one online dater: 'Where else can you go in a matter of 20 minutes [and] look at 200 women who are single and want to go on dates?