But fitting a whole website of information into an app may not be much better. One website needs to fulfill the needs of every type of user whether they are coming for an open day, applying, adding/dropping courses, checking their grades, asking for transcript 20 years later, making a donation, and even manage internal functions like paystubs.
This seems to be unique to higher education – banks don’t have separate apps for checking balances and paying bills.
Airlines don’t have two apps for checking in and checking mileage status.
An an example, suppose you are a book seller and had websites like textbooks.bestbooks.com, rentalbooks.bestbooks.com, ebooks.and blog.
Your SEO effort would have to span across the 2 domains.
Over the last few months, we have seen a lot of our large customers consolidating their domains.
Generally, the consolidation takes the form of moving all a multitude of brand related sites to a single domain that best represents the parent company. Read more about why this is being done and how Akamai can help you with the effort.
Other industries have found ways to consolidate considerably different functions into user-friendly apps (with varying degrees of success).