While soft cheese is expected to remain the most popular type, it is expected to marginally slow down in value terms at constant 2016 prices over the forecast period.
At the end of the review period, consumers switched their preferences back to the most typical full-fat yoghurt products.
New products following the traditional recipes from the past are becoming popular again – yoghurt with cream, from goat, buffalo and sheep.
BCC Mlekimeks OOD with its brand Elena was the leading company of cheese in 2016 accounting for a 9% value share.
The company is well known in Bulgaria and specialises in traditional products, has good recognition as well as offering good value to quality ratio.
Quero deixar claro para todos vocês que o motivo em estar dando adeus para minha coluna aqui no blog é pessoal.
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Other dairy will continue to be perceived as modern and its indulgence characteristics will attract consumers at the expense of rival categories (plain yoghurt) over the forecast period.
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Bulgarians’ interest in the cheese-eating culture is increasing, which is leading to more products becoming available each year.
Local consumers are willing to try new recipes and experiment with their cooking and it is becoming easier to purchase certain types of cheese such as Gouda, blue cheese, Brie and Roquefort.
The company operates with its brands Vereya and Fibela and it is always focused on offering consumers new flavours that are always supported with advertising campaigns.